Insights

Notes from the field.

Five notes on product design, payments, branding and media in Tanzania. Each figure is linked to the public source it came from.

Designing Swahili-First Interfaces

Language is more than translation. It changes layout, tone and trust.

7 min read11 November 2026

Where people drop off between the cart and the PIN on M-Pesa, Mixx by Yas and Airtel Money.

8 min read

From Kilimanjaro coffee to Zanzibar spice, identity lessons from export winners.

6 min read

Your users aren't on fibre. Your product shouldn't assume they are.

7 min read

Why brands from Dar to Nairobi are moving budget into vertical video.

6 min read